Rahique.

CREATIVE TECHNOLOGIST & MARKETER · DUBAI

I build thingsthat look rightand work harder.

I design and build editorial websites — and I come from brand and marketing, so I build with attention, audience, and intent in mind. One person, the whole arc: strategy to shipped.

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Selected Work

Built and marketed.

Two sides of one practice — the things I design and build, and the brands I help them land.

Design & Build

Brand · Design · Web Build2026

Imperium Italian Textile

An editorial single-page site for a B2B luxury Italian-fabric house entering the Gulf market. Designed and built end to end — closer in spirit to Loro Piana or Aesop than to a tech landing page.

  • Brand and positioning: quiet luxury, provenance-first — not just fabric, but a guarantee of origin.
  • Designed and built in Next.js and TypeScript with a restrained Framer Motion system.
  • Shipped bilingual — English and Arabic, with full right-to-left layout.
  • Performance-, SEO- and accessibility-minded, with a WhatsApp and email inquiry flow built to convert.
  • Next.js
  • TypeScript
  • Framer Motion
  • EN/AR (RTL)
  • Brand

Marketing & Brand

Social Media · Content Strategy2025

Vinsys IT Services / SitesPower

Planned and ran content for an IT-training brand and its ed-tech platform, targeting working professionals. Built data-driven content calendars from industry and competitor research, and shipped posts, carousels, and stories tuned per platform.

  • Content Strategy
  • Social
  • Market Research
Web Coordination · Social · Brand2020–2021

Desi Pajamas

Ran website operations and supported social for a consumer brand — optimized product listings and presentation, contributed reels and promotional content to widen reach, and audited the site to catch bugs and performance issues.

  • E-commerce
  • Social
  • Site Ops

About

A builder with a marketer's brain.

I started in code — a BCA specializing in mobile application and cloud technology — and in marketing, coordinating websites and social for brands and running content for an ed-tech platform. Somewhere in the middle I realized I didn't want to choose. The work I care about needs both: something built with craft and built to be understood.

So that's what I do. I design and build editorial, high-craft websites, and I think about them the way a marketer does — who is this for, what should it make them feel, what should it make them do. Right now I'm completing an MSc in Management at Hult International Business School, sharpening the strategy side of that same instinct.

I work best on things I can take end to end. I'd rather go deep on one project — get the brand, the design, the build, and the details right — than spread thin. The best compliment my work gets is that it feels obvious in hindsight.

Dubai
Based in the UAE, working globally
2026
MSc Management · Hult
EN / AR
Shipped bilingual, right-to-left

Capabilities

Three tools, one practice.

Build & Design

  • Next.js, React, TypeScript
  • Motion & interaction (Framer Motion, WebGL)
  • Editorial UI, layout & design systems
  • Responsive, accessible, performance-minded front-end

Brand & Marketing

  • Brand positioning & voice
  • Content strategy
  • Social media & audience engagement
  • E-commerce / product presentation

Strategy & Analysis

  • Market & competitor research
  • Business strategy (MIM coursework)
  • Data-informed decisions
  • Client relationship management